KIA and LG team up in South Korea to create smart and practical interiors

La innovation It's necessary for brands to advance and become more interesting to users. If we talk about South Korea, the brands we know best are Hyundai y Kia, which although they belong to the same group, operate independently. Kia has signed a memorandum of collaboration with another large South Korean company, LG, which among other things has a more than complete line of household appliances.

The collaboration aims to offer Kia users A complete range of household appliances that can be used in the brand's models, especially in those intended to leisure and free timeTo do this, they have looked at the PBV (Plattform Beyond Vehicle) platform and have presented two conceptual models intended for both leisure and work.

LG contributes its knowledge in the application of AI, which will be used to help configure the interior space to the user's taste, but adjusting to the needs of each user. Thus, with the help of LG's AI, users can choose between a range of household appliances to place in your vehicle according to your specific needs.

Thus, users will be able to choose several advanced household appliances to create a space dedicated to different types of leisure and workTo showcase the features of this project, Kia and LG have presented two conceptual models at the Seoul Mobility Show 2025, which was held in early April.

Spielraum concept

This concept is named after the German concept "play space", which embodies the changing design concept that can be offered to the users of these vehicles. The concept Spielraum Studio It is aimed at entrepreneurs who travel a lot and who They need a workspace but also storage spaceThe appliances it is equipped with have artificial intelligence, such as the Stylers1 modular.

It also has smart mirrors and coffee makers, among other elements that seek to turn the vehicle into something practical and functionalAll of these appliances are integrated into the interior of the PV5, the vehicle used to create this concept vehicle. With built-in AI, the user can monitor the user's work schedule, calculate the remaining travel time to the destination, and recommend appliance settings based on that information.

KIA begins accepting orders for its new EV4 electric sedan in its home market.

If all goes according to plan, the EV4 will also hit the European market in the second half of the year. However, its price and exact launch date are currently unknown.

Glow Playroom

This is a cabin concept, which has been designed to meet the demand for leisure getaway experiences by car. This concept features appliances such as refrigerators, LightWave microwave ovens, and wine coolers. All of this, designed for offer the best experience in outdoor getawaysEach appliance features MoodUP™2 panels that adjust the color to the user's preferences, making each one unique.

The two concepts will become production models during the second half of 2026These will be the first products to emerge from this alliance, although both companies intend to continue working to offer models more suitable for work and leisure, as well as to develop smart home appliances for them.