Are we European drivers boring? These are our favorite car colors.

Victor Alós Yus    @sepelaci    1 September 2025     2 min.
Are we European drivers boring? These are our favorite car colors.

Los body colors The quality of the cars we buy is related to many things. It's important to know the tastes of buyers in a particular market, so manufacturers focus on offering colors that are attractive to buyers, helping them choose their future car. But do you know which body colors are preferred by Europeans?

The results of a recent study that collects data on these issues are quite revealing. Europeans We prefer our cars to have a colorserious«, with predominating finishes in white, black and grayThe brightest colors are relegated to models aimed at a younger audience and with more diverse tastes.

European Car Colors

According to the study developed by Jato Dynamics, carried out in the seven main European markets, 70% of new cars are painted white, grey or black. Among them, the Grey It is the most popular, with a total of 27,3%, followed by the white color, with 22% of sales. In third place, the best-selling color is the black, with 18%.

If we go further, the fourth most used color in new cars is the blue, with sales representing 12,1% of new cars. red It is present in 7,4% of new cars sold, while silver covers 5,4% of these cars and finally, green represents 2,8% of new car sales.

The Opel Mokka receives new body colors to continue standing out

The Opel Mokka enhances its aesthetic appeal thanks to three new colors that highlight its dynamic and youthful appearance, designed for young and active drivers.

There are models like Renault Clio which are offered in more vibrant colours, but even these are chosen with more discreet bodies. But there are other models, such as the FIAT 500 or Renault 5 which are chosen in more dynamic colors. In the case of the FIAT 500, 14% of sales correspond to units with black bodies, although yellow is the next most important, with 12% of cars sold in this color.

Yellow shares the percentage with the golden color, which also accounts for 12% of total sales. Other colors, such as red, green, and pink, are quite popular for this model. However, gray only accounts for 2% of FIAT 500s sold.

Also inside

As far as the interior is concerned, buyers of Germany, y United Kingdom they prefer the Luxury finishes, with leather upholstery and higher-quality finishes. These buyers represent 57% of those surveyed. In contrast, the countries of southern Europe, among whom are the Spanish, prefer fabric finishes, which are more economical.


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