DS Automobiles launches the PALLAS and ÉTOILE luxury trims on its DS 4 model

DS Automobiles, the French brand that represents luxury and technology, introduces two new and attractive trims, PALLAS and ÉTOILE, available this April on its DS 4, with which it aims to showcase the spirit of the brand and excellence, together with a driving experience typical of DS cars.

All of this is preceded by a brand purpose: to simplify the purchasing process, highlight the features of its models and, in this case, DS Automobiles presents a somewhat more compact range structure. From 2024, the brand’s models will be grouped into two equipment levels: PALLAS and ÉTOILE, allowing customers to easily identify the options that best suit their needs and avoid headaches with confusing configurators.

PALLAS: The reincarnation of French luxury

The name PALLAS, which takes its name from the prestigious Palace award that distinguishes the most luxurious five-star hotels, has its roots in the historical specification of the DS of old, aiming to reflect the commitment of DS Automobiles to excellence and attention to detail.

The return of PALLAS to the range after sixty years is a tribute to the brand’s legacy, born from the desire to meet the aspirations of the most demanding customers with comprehensive equipment tailored to each model segment, keeping the essence of French luxury alive.

ÉTOILE: a symbol of Parisian style

At the top of the range is ÉTOILE, a name that pays tribute to the iconic Place Charles-de-Gaulle and to the highest status granted to dancers at the Paris National Opera. This trim embodies elegance, creativity and excellence, with high-quality interiors upholstered in Alcántara® or Nappa leather.

Each trim carries a special badge inspired by decorative arts; PALLAS features an arch-shaped design reminiscent of the Paris Historical Axis, while ÉTOILE evokes the brilliance of the twelve avenues converging on Place Charles-de-Gaulle.

With the launch of the PALLAS and ÉTOILE trims, DS Automobiles redefines the concept of luxury in the automotive industry. From its design to its equipment, every detail has been carefully crafted to deliver a unique and memorable driving experience.