The CUPRA DarkRebel one step closer to production

In an unexpected alliance with the CUPRA Tribe, the revolutionary immersive Hyper Configurator has turned the world of automotive design upside down. More than 270,000 configurations have been submitted, decisively influencing the final design of this fascinating concept car: the CUPRA DarkRebel.

The most remarkable thing about the CUPRA DarkRebel is that it is the first concept car created in Metahype, CUPRA’s exciting space in the Metaverse, where the possibilities are endless. The data collected during this configuration stage will carry over into the physical design of the vehicle, ensuring an unprecedented transition between the virtual and real worlds.

This vehicle challenges the conventional limits of design and performance, calling into question the way cars will be created for future generations. With its advanced focus on the physical world, the CUPRA DarkRebel leaves behind the phase in which users could influence its design through the Hyper Configurator, an event that did not go unnoticed at the Exponential Experience held in Berlin, where, as already mentioned, it received more than 270,000 configurations.

The massive response from the audience was unmatched, demonstrating that the CUPRA DarkRebel has captivated people. The CUPRA Tribe has thrown itself into the creative process, with brand ambassadors such as Alexia Putellas, Marc ter Stegen, Ansu Fati and Daniel Brühl, who have used the immersive virtual tool to contribute their part to the conception of this visionary vehicle.

Wayne Griffiths, CUPRA’s charismatic CEO, states that the DarkRebel was born without the limits imposed by the real world, becoming a daring provocation. It is not simply one more electric car, but a rebel with a cause, proving that these vehicles can be attractive, emotional and striking. “CUPRA is pure obsession,” Griffiths stresses, describing the passion and dedication surrounding the brand, a passion that has been pushed to the limit in the DarkRebel.

The enthusiasm and creativity of users around the world have been fundamental to the development of the CUPRA DarkRebel. Countries such as Spain and Germany lead the ranking of configurations made, while Mexico and Turkey also place in the top ten, demonstrating the global reach of the CUPRA Tribe.

The Hyper Configurator offers three unique environments: the exponential square, the exponential cube and the exponential infinity. The CUPRA Tribe has been particularly drawn to the exponential square, where it found inspiration in nature, boldly exploring raw textures and earthy colours that define CUPRA’s identity.

It is interesting to note that 74% of users used the Hyper Configurator via mobile devices, a clear indication that the DarkRebel is designed by and for the new generation, which is fully immersed in the digital age.

The exciting journey of the Hyper Configurator is not over. It remains active on the brand’s website, allowing the CUPRA Tribe to continue creating its own unique and personalised version of the CUPRA DarkRebel.

CUPRA DarkRebel image gallery