Can a car be a work of art? For Rolls-Royce, no, it's the art gallery!

From time to time, we see several models lent by brands so that some artist can create a work of art on the bodywork. There are many examples of this kind of promotional action, and the result is usually considered the car has become a work of art in itself. But Rolls-Royce, which builds cars that deserve the label of “works of art“, thinks differently: the car is not the work, but the “art gallery” where those works of art are displayed.

A Rolls-Royce Phantom has served as the basis for the transformation carried out by a Swiss company called Nature Squared. The company has used organic material to create a completely personal interior that plays with art. Thus, the lucky owner of this luxury car will be able to say that it houses a genuine, unique work of art inside.

A unique interior

If a Rolls-Royce Phantom is already an uncommon model that only a few can afford, this one is totally unique. The exterior remains the same, but inside the central panel is prepared to personalise each unit of the model in a unique way. That space is called The Gallery, and it is where the car’s personalisation is worked out.

This first personalised car has been decorated with real feathers. These feathers were selected not only for their colour but for the iridescence of their pattern. They have been added to the console, surrounding the analogue clock, creating a unique and personal space. It is not the only possible personalisation; rather, each buyer could choose their own design so that every unit is completely different inside from the rest.

A little more exclusivity that moves away from personalisation with prefabricated elements and seeks to offer the work of art each buyer wants to have in their car. A car that remains the pinnacle of luxury in the collective imagination and thus gains more presence, visual strength and luxury. What other works of art will we see on this tapestry of the Rolls-Royce Phantom?