Discover the Ford Ecosport with Ford ESUS

Ford has created an original campaign to promote the new Ford Ecosport, based on the ESUS, a device that contains a plant and is connected to the vehicle.

It’s not Ford saying it, it’s the World Health Organization. To stay fit, it is advisable to do at least 150 minutes a week of aerobic physical activity. In other words, you need to get moving. And studies reveal that almost 50% of Spaniards do no physical activity at all, which gives us one of the highest levels of sedentary lifestyle in Europe.

What does this have to do with a page dedicated to cars? Well, it’s the idea that Ford has had to promote its new small SUV, the EcoSport. At Ford they have developed a device called the Ford ESUS. The device contains a small plant in a container equipped with temperature, humidity and sunlight sensors, as well as a water tank and Wi-Fi connectivity.

Through Sigfox technology, a small locator in the car connected to the Ford ESUS device, which is controlled via a mobile device application, makes it possible to detect whether the Ford EcoSport is in the home garage… or in a natural environment. In the latter case, the plant automatically receives the water it needs. You can see how it works in this video.

https://youtu.be/_btO-WGF5lo

Ford ESUS is not being sold commercially. For now, only three devices exist, which will be raffled among all those interested in the Ford Ecosport who request a test drive of the SUV at www.fordesus.com