FIAT is dropping grey from its models: bright colours will take centre stage

Bodywork colours are part of the personalisation we want for our cars. There is a wide variety that lets us drive the car we want, so we have grown used to manufacturers offering several colours to choose from. Some carry no extra cost over the selling price, but others require paying a supplement to paint the bodywork in them. Still, there are always plenty of options.

The most common colours on cars are white, black and grey, in different shades and finishes. But one brand has decided to do without one of these colours, removing this option from its catalogue. At FIAT, they feel this colour does not match the design style the brand wants, so it has chosen to stop painting its cars in it.

“The brand of joy”

It was the brand’s CEO, Olivier Francois, who announced this move. For him, grey does not fit the brand’s philosophy, which seeks to be a standard-bearer for joy, vivid colours and optimism. The spirit of la dolce vita, the Italian way of life that has become popular around the world, is the driving force behind this decision and what FIAT wants to champion.

That is why the announcement of the withdrawal of grey from the brand’s bodywork comes with the slogan “Italy. The land of colours. FIAT. The brand of colours“. And all of this was announced with a rather original video. To show they are serious, they placed a grey FIAT 600 in a tub full of orange paint, covering the bodywork completely.

So, from now on, no FIAT model will be painted grey anymore. However, the rest of the colours, including black, will remain available for all models.

https://youtu.be/uWLX94pzYVk