Jaecoo, the new Chinese brand arriving in 2024 looking to carve out a place in the Spanish market

Chinese brands are arriving in the European market, and Spain has become a preferred destination for them. That’s why hardly a month goes by without news that one of them has announced its arrival in the European market. Jaecoo is one of those brands, and it has announced that it will bring to the European market versions of the models it sells in China adapted to European needs and requirements.

The name has two roots: on the one hand, “Jagger“, which in German means “hunter“, and “Cool“, which in English means “interesting” or “pleasant“. These two words form the name Jaecoo and convey the spirit the brand wants to project. In fact, they have specialized in manufacturing and selling SUVs and off-road vehicles, while pursuing sustainability and respect for the environment.

Respect for nature

Nature is a value to be respected, and offering alternatives to the combustion engine lets people enjoy the outdoors and off-road journeys. In China, an event was held in which several media representatives, institutions and electric bicycle users took a ride through the streets and parks of the city of Wuhu, decorated with banners promoting sustainability and respect for the environment.

One of the vehicles that will arrive in Europe in 2024 will be the plug-in hybrid version of the Jaecoo J7, an SUV sold with a combustion engine in China. For its European version, the thermal drivetrain has been replaced with one that combines it with an electric motor. This way, it will be able to meet the most demanding European emissions standards.

The electric motor will draw energy from an 18.3 kWh battery, which will allow the vehicle to travel several kilometres in zero-emission mode. In addition, the 60-litre fuel tank will let it keep moving freely if no charger is available. The J7 PHEV will also include a 220 V socket on the exterior, to power any external tool or appliance if needed.

Jaecoo will have a wide network of dealerships and after-sales points once the rollout in Spain begins, so we will likely be hearing a lot about the brand from spring 2024 onwards.