SEAT offers a car configurator with emoticons

SEAT takes advantage of International Emoticon Day to present an emoticon configurator for its cars.

SEAT is aware of the importance of the virtual world, a world that has become an indispensable reality in modern life. Emoticons first appeared in 1982 and since then they have shaped electronic communication culture so profoundly that today they are used every day in both personal and professional settings.

Taking advantage of July 17 (International Emoji Day), SEAT presents this initiative in the form of an emoticon configurator for its vehicles. On July 17, customers who visit www.seat.es will find an emoticon inviting them to configure their own EmojiSEAT car, that is, its trim, colour and optional equipment according to the emoticons they use most often every day.

On that day, customers will not find the usual photos of the brand’s models; instead, they will find models of their Emoji cars.
Once they have configured their EmojiSEAT, they can share it on their social networks and thus encourage other users to configure and share their own creation, aiming to be the most original.

This initiative will be supported by a 360º communication campaign across print media, websites and social networks. In the words of Gabriele Palma, Marketing Director of SEAT Spain: “The campaign goes beyond winking at a relevant social phenomenon, because it represents a different way of communicating for SEAT. It will be active across all channels, using a new language that is normally only used on social networks, thereby encouraging emotional and open conversations.”

In this way SEAT demonstrates its commitment to electronic culture, which is increasingly present in the lives not only of young people, but also of people of other generations who did not grow up with the Internet.