The Alpine A110 gets four new colours and four new interior trims

Alpine, always at the forefront of innovation and automotive design, is expanding its Atelier personalisation programme, offering new and exciting options for its A110 S and A110 R Turini models. The official presentation of these new additions will take place during the iconic 24 Hours of Le Mans, an event that will not only test the performance of the vehicles, but will also showcase the French brand’s latest innovations in personalisation.

New colours and interior trim

Since its launch in 2021, the Alpine Atelier programme has allowed customers to personalise their vehicles with a range of colours, wheels, brake calipers and trims inspired by the brand’s rich heritage. This year, Alpine takes personalisation to a new level by introducing four new exterior colours and four new interior trims.

The new body colours include three matt options: dark blue, acid green and black, along with a glossy red. These colours join the existing range, which includes the exclusive Racing Blue Matt and Tonnerre Grey Matt, giving A110 owners greater scope for self-expression and distinction.

The A110’s interior is also refreshed with new combinations that blend elegance and sportiness. Customers will be able to choose Alcantara® finishes in grey, red, blue and orange. These details are reflected in the steering wheel stitching, the dashboard, the doors, the centre console, the floor mats, the steering wheel logo and the seats. On the A110 R Turini, even the door strap can be personalised to complete the desired style.

Presentation at Le Mans

The legendary endurance race, the 24 Hours of Le Mans, will be the perfect stage to unveil these innovations. Alpine will display an A110 S in the new matt dark blue finish, standing out on the Circuit de la Sarthe alongside the Alpine A424 Hypercar. This event is not only an endurance test for the vehicles, but also a showcase for the latest trends and advances in automotive design.

Availability and launch

Motoring enthusiasts and the public will have the opportunity to see these new additions up close during the event at Le Mans. Alpine has announced that during the third quarter of the year, prices will be revealed and orders opened for these 26 new collections, with first deliveries scheduled for late 2024.

Alpine A110 image gallery