The artisans of Bentley will make furniture for the company

Diego G. Moreira     9 March 2009     1 min.
The artisans of Bentley will make furniture for the company

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The current economic crisis is affecting all sectors and brands; some, with more or less luck, manage to adapt to the new situation, as is the case of Bentley, which has also suffered a drop in sales.

The British luxury manufacturer, Bentley, has a workforce of numerous artisans who are responsible for hand-making the brand’s interiors, but now, with the drop in sales, it would have to halt production for at least a month, and Bentley is not willing to send its artisans home on holiday.

Therefore, the artisans will dedicate themselves to making furniture for the brand using the wood offcuts discarded from making doors and dashboards, to create furniture to decorate the reception area of the factory, and afterwards they plan to decorate the brand’s dealerships with that furniture. They could also be sold to its select customers if they were well received.

Source | Autoblog en español

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