The DS 4 kicks off its commercialization with the limited La Première edition

DS Automobiles wanted the DS 4 to return to the brand’s lineup in a big way, to once again and more forcefully target the compact segment, creating a range that stands out for its styling to suit the tastes and needs of each customer. Its commercialization is almost ready, but first the brand will kick things off with the La Première special edition, featuring a very interesting style and standard equipment.

Without a doubt, what will catch our attention most about the DS 4 La Première is the color chosen for its bodywork, available only in the stunning Lacquered Grey finish, contrasted by the black-finished roof. Black also features in the front grille, which includes chrome diamond-shaped tips, along with the “DS Wings” badge in gloss black, the same gloss black found on the 19-inch “Sevilla” alloy wheels. To finish, the “1” symbol appears in several places on the bodywork as a distinctive La Première element.

Inside the DS 4 La Première, we find a cabin where luxury and quality are present on every side, using the “Ópera” finish as its reference. Numerous elements are upholstered in Nappa leather in “Marrón Criollo”, such as the door panels and the center console with hand-stitched seams, while the seats in the front positions feature ventilation, heating and massage functions; the steering wheel, upholstered in full-grain leather, has been hand-wrapped.

The standard equipment of the DS 4 La Première includes a quite interesting package of technology features, among which we can highlight:

• DS Extended Head-Up Display
• DS Iris System
• DS Smart Touch
• Matrix and directional headlights DS Matrix LED Vision
• Driver-controlled damping DS Active Scan Suspension
• Level 2 autonomous driving DS Drive Assist with rear cross-traffic alert and long-range blind-spot monitoring
• 360° vision system
• Hands-free motorized tailgate

Mechanically, the DS 4 La Première can be specified with two powertrains: on one hand, the E-Tense plug-in hybrid version with 225 CV or, on the other hand, for those who prefer a conventional powertrain, the PureTech petrol engine, also rated at 225 CV.

The DS 4 La Première can already be ordered through the brand’s website, and those who do so will enjoy personalized follow-up and regular communication until delivery. Its starting price is 49,200 euros.