The new advertising campaign for the Volvo S60 and the return of Europe

The Volvo Volvo S60 is entering the market very strongly, backed by a renewed Volvo, which unveiled it at the Geneva Motor Show. Today they have put online three videos of the new S60 advertising campaign, filmed partly in Europe and in California, USA.

Without a doubt, the S60 is the centrepiece of the Volvo commercials, but there is a new ingredient that the advertising agency seized on immediately as part of the launch strategy, since it will be launched simultaneously with the new album by the Swedish rock band Europe. In this way, the launch of a new Volvo model joins the release of the most important Swedish band of recent years, which are making a kind of comeback to the world of music. The theme of the commercial, which features their music, is called Last Look at Eden (Eden’s Last Glance).

Source | Volvo Car Corporation