The Nissan Qashqai celebrates ten years as the leader of the SUV segment
Since its launch in 2007, it has accumulated more than 3.3 million sales worldwide. The Qashqai was the first crossover on the market and started a trend that has made the SUV segment one of the most influential in the industry.

The crossover from Nissan was launched in February 2007 and remains the most popular crossover in Europe. The Qashqai will be the first to celebrate ten years of history, because this model was the one that created the crossover segment that we are now so used to seeing. A decade ago, there was no vehicle that successfully combined the practicality and appeal of an SUV with the size, efficiency and dynamic performance of a compact car.
The design of the Qashqai began to take shape in 2002, during the development process of what was originally meant to be the Nissan Almera. The creative team decided to go back to the drawing board and created a car that reflected what buyers were really looking for, a versatile vehicle with a muscular, spacious look and improved dynamics compared to the MPV segment; the most rational option at the time.

The Nissan Qashqai went on sale in February 2007 and has sold 3.3 million units; 2.3 in EuropeThe first generation of the Nissan Qashqai went on sale in February 2007 and was an immediate success. Almost 100,000 units were sold in Europe before the end of the year. “When we launched the Qashqai in 2007, it was a unique model on the market. It remains the leading crossover because it has stayed true to its original ideals and because we have not stopped innovating and incorporating technology throughout the car’s life,” says Paul Willcox, President of Nissan Europe.
During the ten years the Qashqai has been on the market, more than 2.3 million units have been sold in Europe, making it the best-selling crossover on the old continent. But its success has extended beyond Europe, as its global sales volume reaches 3.3 million units worldwide.

Today almost all mainstream car brands have a rival for the Qashqai, but at the time the Nissan crossover was the only one on the market, and everyone copied it until the SUV segment became one of the most influential in the automotive industry.
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