The videos showing the 2017 Audi A4 in detail are here

The arrival of 2017 is going to bring us good surprises when it comes to new models, but it will also do so when we think of new versions of current models. The Audi A4 will be one of those getting a facelift, and from the brand with the four rings they want us to get to know this car well, which will feature spectacular new features and will go on sale within a few months.

So that we can get to know it well, the Ingolstadt brand has started a promotional campaign. The main element is a series of several TV spots and promotional videos that show us some of the features that will be present in the car and that form part of the overall theme of the campaign. Videos that show us that technology is present in our day-to-day lives and that the Audi A4 will not be lacking in making our lives and driving easier.

Technology, the star of the campaign

The campaign is quite curious, as it is called “Intelligence is the new Rock’n’roll“, in reference to the fact that nowadays it is the “brainiacs” who have a legion of fans and followers. Figures from the world of technology who are a reference point for a large number of people and who form a core of followers that elevate them to a place where rock stars used to be.

That technology is the focus of the campaign. From driver assistance systems, which allow the model to be almost autonomous, to other features that make the Audi A4 a really interesting executive compact saloon. Below you will be able to watch those videos, among which we recommend the first two, which show part of that technology and its applications. The rest are interesting spots that highlight some of the features, some of them with quite a good sense of humour and nods to other brands.

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Source | Carscoops