Audi launches a new interactive video configurator for the A3 and A3 Sportback

We live in the age of communication, in a completely interactive world. It is rare to find a brand or company that does not try to reach its potential customers through social networks or mobile apps. Audi is no exception and, to bring its products closer to people, has launched an interactive video in which you can see the model you want, configured to your taste.

In principle, it is only available for the Audi A3 and the A3 Sportback; little by little they will expand it to the rest of the range. In this video, each user can select the model they want and customise it to their preferences: engine, exterior, interior, equipment, … While we customise it, we can watch an interactive test drive, giving us a perfect view of how our “chosen” car would look on the road.

Once we have chosen our configuration, we can share it with our friends by email or, if we are big fans of social networks, through Facebook or Twitter. Also, if we are finally interested in buying it, we can generate a numeric code or a QR code to view it later or visit a dealership.

What was the previous configurator like?

Well, it is worth remembering what the previous configurator was like: we could view any angle of the car in a 3D virtual recreation. Quite different from watching it on video, right?