BMW Group Spain achieves the best results in its history in 2024

BMW Group Spain closed 2024 with record figures, which its president Manuel Terroba attributes to the success of its strategy focused on innovation, quality, sustainability and electrification. Sales of 6,190 electric vehicles represent growth of +50.3% over the previous year and reflect the trend towards sustainable mobility. The company’s president states that electric vehicle growth will continue in 2025.

The financial divisions, BMW Financial Services and Alphabet, also achieved an excellent 2024 result, demonstrating leadership in the Premium segment.

Notable growth

The BMW brand closed the year with 45,184 units sold, representing growth of +29.4% over the previous year, achieving a market share of 4.2% and positioning itself as leader in the electric vehicle market within the Premium segment (3,984 units sold that are 100% electric, with growth of 64%).

Regarding vehicles of the M and M performance series, growth was 35%, with 2,306 and 848 units sold, respectively.

Mini suffers from a lack of product

For its part, MINI registered a total of 7,808 units (-10.1% vs 2023). The renewal of the entire range, especially its electric versions, did not allow the full product line to be available on the market, although the arrival of the new MINI Countryman and MINI Cooper, in their different engine options, has helped improve its positioning.

Electric vehicle registrations grew 31% over the year, with growth in the fourth quarter of 118% and 300% in BEV orders.

Motorcycles continue to grow

The group’s third product division, BMW Motorrad, grew 3.6% in 2024, reaching 13,143 registered units, a historic record in Spain that allows it to remain leader in the motorcycle market above 500 cc (excluding scooters).

The growth of this division has been strongly supported by the renewal of the Madrid City Council Mobility fleet with CE 04 scooters, which had a 45% share, compared with 29% for the CE 02.

Social activities

In 2024 the 39th edition of the BMW Painting Award was held, with special focus on those affected by the DANA flooding through an extraordinary donation of half a million euros via the Reina Sofía Foundation. Likewise, the dealership network participated in the 2nd Edition of the Re:Think Scholarships, presenting sustainability initiatives for the environment and efficient use of resources.

Under the strategic umbrella of the alliance with Real Madrid, the first edition of the Re:Think the Game event took place, where, in addition to rethinking the way we do things, it is a forum for collective thinking to reflect on new angles on various socially relevant topics.

Along these lines, BMW Group Spain consolidates its goal of improving quality of life in large cities through the MINI Design Award, under the Madrid Design Festival umbrella, which in 2024 celebrated its third edition.