Citroën launches the Citrovitaminas campaign on its website

The official Citroën website currently features a new promotional campaign for after-sales services. It is aimed both at owners of a model from the French brand and at those who have a vehicle from other manufacturers. Named “Citrovitaminas“, the metaphor refers to the checking of key components so that the car is in suitable condition to withstand the cold.

There are 5,000 vouchers, or Citrovitaminas, distributed across three categories. Citrovitamina A, of which there are 1,000 units (629 have already been used), offers a voucher worth twenty euros redeemable for Citroën accessories. Citrovitamina B, whose number of units is identical to that of A (and 881 have been used so far), offers a twenty-euro discount on a new battery for the vehicle.

And Super Citrovitamina C is a thirty-euro discount on the service and maintenance of a model that is at least five years old. However, the car must be taken only to an official Citroën workshop to benefit from these offers. There were 3,000 vouchers of this type, but only 890 remain on the website. In total, Citroën has invested 130,000 euros in all these “vitamins”.

The promotion section also adds some tips for winter driving. Most are very basic and well known, such as keeping the sidelights on, always carrying snow chains just in case, or not starting in first gear so the wheels do not spin if the road is slippery.

Source | Citroën