Ferrari delays the launch of its second fully electric model to 2028

Ferrari has decided to delay the launch of its second fully electric vehicle until at least 2028, postponing its initial plans that pointed to a debut in 2026. According to sources close to the company, this delay is mainly due to weak global demand for high-performance electric sports cars, a challenge affecting the entire automotive industry in this market segment.

The Italian supercar manufacturer plans to unveil its first fully electric model in October of this year. The debut will take place in two additional phases after its presentation, with a world premiere scheduled for spring 2026 and the first customer deliveries expected in October of that same year. However, this will be the only electric vehicle from Ferrari we will see for a few years. Although in 2022 the brand announced its intention to electrify more than half of its range by 2026, market conditions have forced the company to alter those plans.

It is also important to note that this first electric model will not be just another supercar, as some internal sources describe it as a symbolic model, with very limited production. In other words, a demonstration of what the Italian manufacturer is capable of in the electric mobility sector, but without great ambitions in terms of sales volume.

Ferrari does not make the numbers add up

Regarding the second electric model from Ferrari, whose launch has been delayed, it was conceived as a key element in the company’s long-term strategy towards electrification. Originally planned for late 2026, this vehicle had already suffered a previous delay, and it is now not expected to reach the market before 2028. Apparently, the company’s initial goal was to produce between 5,000 and 6,000 units per year, which is now considered completely unfeasible, forcing the postponement of its launch.

Ferrari is not the only brand facing this kind of difficulty due to the current market situation. Other high-performance car manufacturers, such as Lamborghini or Porsche, are also reconsidering their strategies. The Italian manufacturer based in Sant’Agata Bolognese has already delayed its first fully electric supercar until 2029, while the Stuttgart-based firm has moderated its expectations after not achieving satisfactory results with the launch of the second generation of the Taycan.

The delay in the launch of its second electric model will, in any case, allow Ferrari to refine the proprietary technologies it intends to implement in this vehicle. Although no official details about its technical specifications have been revealed yet, some internal sources have described it as a turning point compared to the first electric model we will see in a few months, since the latter has a more experimental approach.