Ferrari opens its first Ferrari Outlet Store in Spain

As part of its international strategy, the brand of the cavallino will open its first Ferrari Outlet Store in our country, specifically in one of the corners of the Factory shopping centre building in Las Rozas, Madrid. The atmosphere the store aims to create is a blend of the world of Formula 1 competition and the official products sold bearing the Ferrari logo.

Across its roughly 600 square metres, the new Ferrari store will offer a wide range of products, from merchandise, through sportswear and collectors’ items such as model cars and historic parts. Madrid was chosen as the location for the new outlet after ruling out the Value Retail shopping centre in La Roca del Vallès, on the outskirts of Barcelona.

The company has more than forty of its own outlets worldwide, conceived as luxury stores for fans of the Ferrari universe. The group opened its first official store in Spain in May 2011, in a 300 square-metre premises on Passeig de Gràcia in Barcelona.

Source | Expansión