Fiat Panda Trussardi, luxury arrives in the brand's city car

The Fiat Panda is certainly not something associated with luxury, but the brand belonging to the FCA group has partnered with Trussardi to create a new special edition. Built in cooperation with the renowned Italian brand, it is described as the first “luxury Panda”. Based on the pseudo-crossover Cross variant, the Panda Trussardi features a new Caffè Italiano Brown colour with contrasting black accents and an elegant interior with the Trussardi touch.

The exterior paint is the first matte livery in the history of the Panda and is adorned with the Trussardi logo on the rear door details and the luxury brand’s Greyhound symbol on the third side window and in the centre of the alloy wheels.

The Caffè Italiano Brown livery is also available as a metallic paint, with a colour palette that also includes Gelato White, Cinema Black and Colosseo Grey. Other exclusive exterior details are the black roof bars, the mirror caps, the 15-inch alloy wheels and the sill plates.

As you can imagine, the interior is where the connection with the luxury brand is most noticeable. The Fiat Panda Trussardi features a brown melange fabric on the seat upholstery, black techno leather seat sides adorned with brown stitching, new door panel inserts reproducing the fashion house’s logo, and Trussardi lettering on the exclusive floor mats and seat belts. Other unique features include the Caffè Italiano Brown finish on the instrument panel and the Trussardi logo on the steering wheel.

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Luxury comes to the city courtesy of the Fiat Panda

The new edition comes with a complete equipment list, with standard features including the Uconnect Mobile infotainment with mobile device support and Autonomous City Brake, among others. In essence, customers can choose a 1.2-litre petrol engine producing 69 CV or a 0.9-litre TwinAir petrol engine producing 85 CV and, in essence, a Fiat Panda Cross with front-wheel or four-wheel drive.

The special edition city car is the first model to emerge from the partnership between Fiat and Trussardi. The fashion brand is an expert in leather goods and gloves, which were the first products it manufactured when it started in 1911. “The Panda can boast 39 years of success and has been the most popular car in Italy for six years. It has also been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million are still on the road,” said Olivier François, president of Fiat Brand Global. “It also breaks records. It was the first 4×4 city car, the first small car to offer an automatic gearbox, the first urban SUV and the first car to climb Mount Everest. Today we have the first ‘luxury Panda’, the Panda Trussardi.”

“Trussardi was the first Italian brand to bring fashion to the general public, staging fashion shows around the city and in places close to people,” said Tomaso Trussardi, CEO of Trussardi. “We have always created products with a unique design, and our brand vision is inclusive and multifaceted. Today, the Fiat Panda wears Trussardi style and is becoming a contemporary, functional car with great attention to detail. I am very pleased with this collaboration and I thank the Fiat team for believing in this project,” he added.