Ford "adds" the Ka to Messenger

The famous instant communication system of Windows is the star of a new limited edition for the smallest of the Ford European countries. The car brand is once again working with Microsoft, this time to launch a very special Ka that stands out for its wide equipment and a starting price of 7,900 euros.

The Ka Windows Live Messenger Edition, of which 500 units will be made, is the result of research the American computer company carried out among Messenger users about the aspects they valued most when buying a vehicle. Among them, the possibilities of personalisation and technological equipment stood out, and from a list of models they were given to choose from, their favourite was the Ford Ka.

The exclusive features of this Ka begin with the Messenger logo present in a corner of the tailgate and under the gear lever. It also has specific floor mats and comes as a free gift with the Welcome Pack, consisting of a Windows Phone HTC Touch 2 mobile phone with GPS, a car holder and, of course, Messenger; a keyring memory stick shaped like the Messenger icon that includes Internet Explorer 8, the Windows Live Essentials website, a shortcut to “a whole world Ford to discover”, and which can be used to store music and play it through the sound system, and a USB charger.

The promotion of this limited edition is being supported by an online campaign launched Ford at the end of February of this year called “howmanykasfitinaka”. In it, internet users are invited to tell all their contacts on Messenger to squeeze into a virtual Ka. Whoever manages to fit the most will win a copy of this limited edition of the Ka. The proposal has been very well received online: ten thousand users registered and 36,000 invitations for the contest.

Source | Ford