Get yourself a Seat Altea... it's summer!

If you have countless media outlets bombarding the population day and night with concern about the economic crisis… don’t be afraid of being rejected. Join their fears and attack them at their weak point, the pleasure of buying.

Seat has been clever in commissioning this new spot from the agency Atlético Internacional. It has been airing since last Thursday, as far as it seems, and aims only to reactivate car sales with an argument so simple and desperate. Other brands seem to be taking the same path, such as Renault, and those that have not already opted for similar strategies have few remedies left.

So you know, no matter how bad the economy gets… summer is sacred. Will you also go to a dealership to put that motto into practice?

Source | Atlético Internacional