Jaguar-Land Rover: new image and surprises in its brands

Jaguar-Land Rover has the distinction of being one of the first brands to launch an electric model, the Jaguar I-Pace. Despite its innovation at the time, it had no follow-up and remained an anecdote in the brand’s range. In fact, it is considered that the company’s range has fallen far behind that of several of its competitors. However, these last few years have served to advance electrification, and there is one date that will be very important.

In 2025, the entire Jaguar-Land Rover range will change. And this change will not only be evident in the different products it will present, but also in its logo and brand image. The new logo aims to convey this new, more current, modern and dynamic stage. And not only that, but there is a very important change in the brand and its models.

The Jaguar name will be kept for the cars that will come out of this brand, premium saloons and SUVs. The big change will come with the other brands that will be born and that will mark differences between the different families of off-road vehicles. Thus, the Land Rover name will disappear from the models, which will be divided into three brands.

These will be Range Rover, Defender and Discovery, which will house the models belonging to these names, without the Land Rover name in front of the model.

Changes beyond the brands

These changes continue in the different models they are preparing. As we have said, 2025 will be the year of the reinvention of Jaguar-Land Rover. To shape the new models, the British brand is working on the new JEA platform, which will be the base focused on electric vehicles. Almost all of the brand’s new models will be based on this platform.

Several types of vehicles can be built, from the most compact in the range to a high-performance grand tourer, with a range that can reach 700 kilometres. They have been working on this model for some time and we hope to see a test unit soon, which may give some clues as to what to expect.

It should be remembered that Jaguar-Land Rover is now under the umbrella of TATA. The multinational wants to modernise the company’s entire offering and is the driving force behind all the changes we will see in 2025.