Kia is strengthening its product range to boost sales in Spain

After a fairly flat and stable year compared with 2024 (-1%), the brand plans to bounce back in sales with a major product offensive, focusing on the new electric van business (PV5), technology, competitiveness and the new regulatory framework, but without competing on price with the new players that have entered the Spanish market.

It will take advantage of the momentum of the newly arrived models, EV4 Hatchback and Fastback, the new Sportage, the new Stonic and the PV5 Cargo and Passenger; together with the new additions arriving in 2026, with the EV5, K4, Seltos and EV2 joining the range.

Kia Iberia registered 56,694 units in 2025 (5.2% market share) and ranked as the seventh brand in the Spanish market and third in the private buyer sales ranking, with 33,547 units and a 6.5% share. In addition, Kia was the third brand in the electric car sales ranking, with 6,586 units, driven by the EV3 in its first full year on the market, which added 5,546 registrations and became the third best-selling EV in Spain and the most successful affordable electric model in our country.

Updated range

The brand expects to keep growing to reach 65,000 units, a 15% increase on the previous year. Kia will offer a renewed line-up to compete in the highest-volume segments, with the Stonic, Sportage, Niro, Seltos and K4. It will also offer a complete hybrid range accounting for 32% of sales, and an EV range with models in every segment, made up of the EV2, EV3, EV4 (saloon and hatchback), EV5, EV6 and EV9, plus the PV5 in its different versions. Kia expects to multiply its electric sales again this year, which rose from 2,668 registrations in 2024 to 6,586 units in 2025, with a forecast that, together with the PHEVs, will account for 20% of the brand’s sales in 2026.

Third brand in electric sales

In private sales, Kia closed 2025 with 33,547 units, a 6.5% market share and third place in the ranking for that channel. In the business channel, 14,074 units were sold (3.5% share); and in rental car fleets, 9,073 units (5.3% share).

Kia was the third brand in the electric car sales ranking, with 6,586 units, driven by the EV3. In its first full year on the market it added 5,546 registrations and became the third best-selling EV in Spain and the most successful affordable electric model in our country, and the fourth best-selling model of Kia.

The car market in Spain grew 13% in 2025, with 1,090,872 units, but it remains well short of pre-COVID figures (9% lower than in 2019). By channel, the private segment accumulated 516,434 registrations (+19%), while the business channel registered 403,444 units (+11%), and the rental car segment a total of 219,141 units (+12%).

Sportage, the best-selling model

The Kia Sportage has once again become the brand’s sales leader in Spain with 15,390 units. The Stonic (11,989 units) has taken second place from the Niro (10,286 units). They were followed by the EV3 (5,546 units), XCeed (5,294), Ceed (4,828), Picanto (1,674), Sorento (1,020), EV6 (352), EV4 (185) and EV9 (105).