Lynk & Co teams up with Volvo to gain access to its dealerships in Europe

Volvo has received the green light from its shareholders to sell to Zeekr, also a brand of the Geely group, its 30 percent stake in Lynk & Co. This agreement, first announced in November 2024, values that 30 percent stake at approximately 700 million euros. Geely believes this move will streamline operations, foster technological synergies and increase global sales.

For those unfamiliar with its history, Lynk & Co was founded in 2017 as a joint venture between Geely and Volvo, initially focused on selling hybrid vehicles in Europe. However, the success of the 01 model was rather limited.

With the Lynk & Co 02, the company finally made the long-awaited leap into fully electric mobility, selling this SUV from 35,995 euros. This new path taken by the Chinese company was not easy either, facing new challenges such as vehicle distribution after having offered the 01 model exclusively online and through a subscription model, with no possibility of direct purchase.

A change of direction

Following these earlier experiences, the sale of Volvo’s stake in Lynk & Co to Zeekr is now accompanied by a new sales strategy in Europe, which will focus on expanding its physical retail presence through the opening of company-operated showrooms in major European cities. This is a step forward for Lynk & Co, which will also be complemented by distribution agreements with third parties, starting with Volvo itself.

Vehicles from Lynk & Co will thus be available through selected Volvo dealers in seven key European markets: Sweden, Germany, the Netherlands, Belgium, France, Spain and Italy, without ruling out possible future expansion to other European markets.

This retail collaboration goes beyond new vehicle sales, also including cooperation in the used vehicle market, spare parts and logistics. Through this new strategy, Lynk & Co will be able to leverage Volvo’s retail experience to drive its growth in the European market, while maintaining control over product development and sales strategy.

Only time will tell whether this new approach will finally allow Lynk & Co to establish itself as a relevant player in the electric vehicle market in Europe. But whatever happens, we will keep you updated as always, here at HighMotor.