New Audi City in Warsaw

Audi takes its premium exhibition concept to the next level. The fifth Audi City opens in Warsaw, in the heart of the Polish capital. This initiative aims to present the manufacturer’s products in a virtual way.

Another of the most interesting features offered by Audi City is the possibility of carrying out personalised consultations across the 520 square metre space, thanks to this virtual and digitalised system.

Thanks to Audi City, the German manufacturer intends to change the concept of exhibitions and take them to a new level by using digital technology. The location of these centres is also premium, in areas of special importance within the cities.

The aim is to combine digital sales with the strengths of traditional dealerships, something already possible at the Audi City locations currently operating in Berlin, Istanbul, Moscow and Paris.

In the words of Horst Hanschur, Head of Sales Strategy at AUDI AG:

“Audi is a pioneer in offering a digital sales experience. We have continuously developed the Audi City concept and made it even more attractive and efficient. Now we are presenting the result in Warsaw.”

The cars on display at Audi City are the centre of attention; however, virtual reality also plays a very important role. A digital configuration of the Audi dreamed of by a customer can be created, including the relevant personalisation options, all in real time, with changes visible through the use of virtual technology.

Undoubtedly a good way to choose the model you have always been looking for, and to make the fewest mistakes by seeing how it looks almost in reality.