Nissan continues to dominate the crossover market with the Qashqai, and the Micra aims to follow in its footsteps

Car manufacturers do not only compete to achieve the best results on a global level, but also in the segments that work with their product range. Nissan has always been at the top thanks to the good value for money its vehicles offer, something reflected in the high number of sales recorded by the Japanese firm. The Qashqai is one of the brand’s star products, as it dominates the crossover segment, but over time the Micra has also wanted to get fully involved in the competition.

Crossovers are setting the trend alongside SUVs, and most brands tend to present one of these vehicles within their model range. We can consider Nissan as one of the pioneers, since the Qashqai was one of the first crossovers to offer a range of accessible prices and, at the same time, a more than adequate quality. The two generations of the Nissan Qashqai have made their way among us until being crowned one of the best-selling vehicles of the firm.

Despite the success the Qashqai has enjoyed throughout its commercial life, Nissan has not been satisfied so they decided the latest Micra had to follow in the footsteps of its bigger brother. Both models hold a high position in sales in Spain, where a total of 49,518 crossovers have been sold during this month of March, which translates into a 38% market share. Nissan has recorded an 11% share in the crossover models, where the Qashqai stands as the undisputed leader.

This situation has also carried over to the case of the no longer so small Micra, a vehicle that completed its first year of life this March. Since the start of 2018, a total of 3,405 units of the Japanese compact have been registered, of which 1,874 were sold during this month, implying a growth of 64.3% compared to the previous year. In this way, the Nissan Micra intends to keep spreading its success everywhere and become one of the best-selling vehicles in its segment.

Thanks to both segments, Nissan has enjoyed a 6.7% improvement during the month of March, which is reflected in a total of 9,030 vehicles sold belonging to the compacts and SUVs that make up the Japanese brand. The firm has maintained this good performance since the beginning of the year, since Nissan has a total sales record of 19,083 units, a figure that allows it to enjoy a cumulative growth of 10.4%.

At this pace of success, it won’t be long before we see other members of Nissan join the Qashqai on the podium, with the aim of competing head-to-head with the benchmarks of each segment and unanimously dethroning them; something they achieve thanks to the well-balanced package that the Japanese brand’s models are able to convey and offer .

Technical specifications of the cars in this article

CrossoverNissan Qashqai19 versions · from 32,200 €

HatchbackNissan Micra4 versions · from 29,100 €