Online campaign for the new Fiat 500

Fiat has decided to innovate in the advertising system of its new FIAT 500 and to do so has created an online advertisement through which all users can contribute their bit. Specifically, the advertisement will show all the objects uploaded, which can be small everyday items: a metro ticket, a guitar, a pen… This encourages FIAT customers to visit the website and see the new features of the model. For Óscar Sáenz Sanmartín, Director of Advertising and Promotions at FIAT.

With the Master Piece campaign for the new FIAT 500, we invite users to participate in a fun way by sharing photos of their ‘small objects’, creating the longest advertisement in the world with exclusive contributions from individuals, allowing them to experience the brand in a relaxed way.

The campaign results have revealed differences between men and women: specifically, male preference for objects related to sport and technology such as table football, motorbikes, cars, mobile phones or pen drives, compared with female preference, which leans towards more personal objects such as guitars, soft toys or make-up. Furthermore, regarding pet images, boys have uploaded pictures of their dog and girls the photo of their cat.

A great idea that you can join by visiting the link http://www.fiat500masterpiece.com/. You can also view the advertisement created so far.

Source | Fiat