Peugeot e-2008: the electric SUV with a 460 km range will be unveiled in September

The launch of the new Peugeot e-2008, the brand’s best-seller, which will be unveiled in September of this year, has been met with great enthusiasm, thanks to its distinctive charm, electric performance and affordable price. This has led Peugeot to create a 360° communication campaign that conveys the message of confidence and freedom that this electric SUV represents, capturing the attention of drivers looking for a stylish vehicle that is respectful of the environment.

With its focus on electrification, Peugeot reaffirms its commitment to a more sustainable future and presents the E-2008 as a pioneer in the next generation of electric vehicles, where it is expected to hold a strong position in the rankings, just as its previous version did, which placed just behind the Tesla Model Y and the Citroen ë-C4. This version starts at 37,820 euros.

“ALLURE is confidence” campaign

Under the slogan “ALLURE: “ALLURE is confidence”, Peugeot has designed a launch campaign across all media, creating a 360° communication experience that seeks to capture the emotion and interest of potential customers. The E-2008, besides being an electric vehicle, offers the opportunity to chart one’s own path with style and elegance, giving its drivers the confidence needed to break free from constraints and leave their mark on their journey.

The launch campaign, developed jointly with Havas BETC and produced by Rofrigo Valdés (Movie Magic International), emphasizes charm as one of the brand’s fundamental values. “Charm is confidence” is the slogan that will resonate across all media, highlighting the E-2008’s innovative design, advanced connectivity and electric performance. With these qualities, Peugeot aims directly at the hearts of customers who value freedom and independence in taking control of their destiny.

The target audience of this campaign is people in their thirties who are beginning their active working lives and are looking for a car that reflects their elegant and modern lifestyle while also caring about the environment. Likewise, older young adults will find in the E-2008 the perfect combination of aesthetics and technology, appreciating the optimal ergonomics and the elevated driving position provided by the Peugeot i-Cockpit® 3D.

With 460 km of range and 156 CV

One of the most notable aspects of the new Peugeot e-2008 is its focus on electrification. While the model will also be available in petrol and diesel versions, the 100% electric E-2008 represents a significant step in Peugeot’s strategy towards a fully electric lineup by 2030. Its motor, with a power output of 115 kW, equivalent to 156 CV, delivers an impressive range of 406 km and fast battery charging that allows it to reach 80% in just 30 minutes. The E-2008 positions itself as a leader in its segment, offering drivers a reliable and worry-free driving experience.

Peugeot’s commitment to electrification is part of its vision for a more sustainable future, where mobility is aligned with caring for the environment and the well-being of future generations. The E-2008 is just a preview of what the brand has in store for the coming years, and its launch in September will mark an important milestone on the road towards more ecological and responsible mobility.

Technical specifications of this car

CrossoverPeugeot 200811 versions · from 28,710 €