Peugeot encourages eco-driving with the launch of the Peugeot Eco Cup in Europe

The Brussels Motor Show is the venue chosen by the French brand Peugeot to launch its new initiative, the Peugeot Eco Cup, which rewards and promotes eco-driving. The competition will feature 72 participants from 18 different nationalities, four per country, whose goal will be to cover 1,000 kilometres while consuming as little as possible.

The four models chosen by Peugeot for this unusual competition are: the 207 HDi 90, the 308 HDi FAP 110, the 3008 HDi FAP 110 and the 5008 HDi FAP 110. To register, you must visit the national websites of Peugeot, www.peugeot.es in the case of Spain, and the registration period will close on 10 February.

As we mentioned before, four candidates will be selected per country and each candidate may choose a partner, in accordance with the regulations, according to their sensitivity to environmental challenges.

The competition will begin on 28 February, and with strict weight parity per model, the 72 vehicles will depart from Paris on Sunday to arrive in Geneva via a set route of 1,000 km, which must be covered in a minimum of 30 hours and a maximum of 36.

The prize will be awarded to four candidates for their eco-driving skills. In each model, the candidate who has consumed the least by the end of the 1,000 km will win the corresponding new vehicle.

The announcement of the winners and the handover of the keys to the 4 vehicles will take place on Tuesday, 2 March 2010, at the Peugeot stand at the Geneva Motor Show.

Source | Havas Digital