Porsche is once again the most valuable luxury brand of the year

With a total value of almost 30 billion dollars, Porsche is not only the most valuable car manufacturer but also the most valuable luxury brand of this year

According to the annual ranking carried out by the consultancy Brand Finance, the German maker of rolling dreams, Porsche, once again takes not only the title of the most valuable car company in the world but will also finish the year as the luxury brand with the highest valuation of 2019.

This is reflected in its annual Brand Finance Luxury & Premium study on the value of high-end brands, which covers all kinds of products, from jewellery to cosmetics or luxury cars, all brands labelled as premium, whose products are not affordable for every pocket or chequebook.

From Porsche itself, which tops the ranking thanks to a particularly good year, in which the launch of the different variants of the new generation of the Porsche 911 coincided with the presentation of the first electric car from Porsche, the Taycan, it has driven spectacular growth that lifts it to the top of a ranking followed by brands such as Cartier, Louis Vuitton, Chanel, Hermès, Gucci…

The most valuable car brands of the year

Thus, being the most valuable luxury brand of 2019, Porsche repeats in first place worldwide, a position it already held in 2018, thanks to having a value of 29,347 million dollars, an amount that represents a 54 per cent increase in value over the end of the previous year, since in 2018 the Stuttgart-born brand was worth just over 19 billion dollars.

This value obviously also allows it to hold first place among the most valuable car manufacturers. In second place is a brand traditionally associated with luxury and great wealth: Ferrari.

In seventh place in the overall ranking of the most valuable luxury brands for 2019 is the Italian brand with the proud prancing horse, showing a value of 8,327 million dollars, 27 per cent more than its worth in 2018, but which places it one position lower than in the previous ranking.

Next, among car manufacturers, the British Aston Martin ranks 21st globally, Maserati 24th, Bentley 26th, Lamborghini 31st, Rolls-Royce 33rd and McLaren 35th. It is the last brand within the top 50 most valuable luxury brands this year, 2019.