Size matters

That of the badges on pickup trucks, which you might be thinking about. For any company, it is vital to know the tastes and demands of buyers; this elementary relationship seems to be even greater in the automobile world at times.

Kicking Tires, a car blog, has shown that the size of these badges increases over the years, by as much as 250% on some models such as the new Dodge Ram, and that is only the fifth on the list by size. I don’t want to get into sociological discussions and other profound sciences, but my opinion is that this would never happen in Europe. It is not a bad thing; it is simply a new demonstration of how much Americans need to feel big and feared, need to know that their presence is imposing at all times, and brands do nothing but deceive those minds with these small details.

Anyway, a curious world…

Via | Autoblog Latino