Studebaker's return with hybrid vehicles

Studebaker, one of the classic brands in automotive history, is reportedly preparing to make a comeback in the near future, with a range of hybrid vehicles. The brand rights were purchased in 2001 by a certain Ric Reed, and it appears to have been a long-term investment, since it is now that Reed has decided to make the most of the Studebaker name.

The brand has enough historical credentials for the return to be a big one. The goal seems to be to revive old models that were once popular, such as the Studebaker Lark, President or Hawk, all of them converted to hybrids and with the slightly bolder styling that characterised Studebaker.

The first concept would be a retro model of one of Studebaker’s famous pick-ups; the idea is good, but it will be a limited production run, so its selling price is reported to climb to $70,000.

As a classic brand, Studebaker is probably one of the oldest in the world, as the name began to be used in 1852, as a manufacturer of wagons for military and mining use (I believe Peugeot also began making bicycles around that same time). Its first vehicle (electric) went on sale in 1902, and its heyday came in the 1930s, although its popularity began to decline after the Second World War. The brand built its last car in 1966.

Source | Carscoop