The brand DS will boost its presence in China at the Shanghai Auto Show 2015

Over the last few years, the PSA premium brand has had a significant presence in the Chinese market, where it has achieved considerable sales and a growing reputation among buyers of the brand’s models. That is why its presence at the Shanghai Auto Show 2015 will be especially important, as it seeks to grow in the country and continue its introduction into the market.

In total, this brand has been present in China for three years, with fairly significant results. Three models have been launched in this market over the last 12 months, and it has 82 sales points in the Asian country. In fact, at this motor show it will take the opportunity to present the DS 5 to its Chinese audience, which will be the flagship of the brand.

To celebrate this launch, which will take place simultaneously in China and Europe, the stand of DS will showcase ten models of the brand. Among them will be the DS23, the symbol of the history that inspires the brand, along with the show car DS 5 MoonDust, the DS 5 LS, the SUV DS 6 and the new DS 5 Golden Mat, a special edition of the model prepared for display at the show.

The three models launched in China have been the DS 5, the DS 5 LS and the DS 6 SUV. These are manufactured at the Chinese plant in Shenzhen and distributed across the 82 sales centres, where 26,000 units were sold in 2014. This figure represents 22% of the brand’s total sales worldwide, which demonstrates the interest of this PSA Peugeot Citroën subsidiary in China.

Visitors to this important event will be able to see whether the brand’s cars are what they are looking for to park in their garage and whether they meet all the features they expect from a vehicle.

Source | DS