The concept car Audi e-tron can now be driven

Fans of the Audi brand should be delighted with the range of features the German manufacturer offers for driving its models. This time, Audi has decided to develop its own virtual space known as Audi Space, through which you will be able to drive the new high-performance sports car, the Audi e-tron, which was unveiled a few days ago at the Frankfurt Motor Show.

The model will be available from December in the game Vertical Run. However, the game will only be released for the PlayStation, so car racing enthusiasts who want to enjoy the new Audi concept ahead of time will have to purchase a Sony console.

For the most eager, there are already reports on Audi TV, which is available through PlayStation Home, an application that PlayStation®3 users can download for free. The game will be available in December, and in 2010 additional content will be added to Audi Space.

Considering that for many people, their first driving experience is through video games, the Audi idea is excellent marketing, since it brings the brand closer to its younger potential customers.

Source | Audi