The European tour of the new Seat Ibiza

When we found out that the New Ibiza would go on a Roadshow across Europe to introduce itself, we didn’t think Seat would take it out for a parade like this.

Like a circus attraction and magnet for stares, they’ve loaded it onto a glass-sided truck trailer and sent it driving down miles of road so people can see it as it passes. Not quite. It’s clear that what Seat wants is to grab attention, that marketing technique so fashionable lately with cars like the Fiat 500 or the Mini itself.

For now the trailer has only made an appearance in the United Kingdom, starting from York and passing through cities such as London (pictured) or the Rockingham circuit to give ¿support? to the two Seat León WTCC diesels.

Source | World Car Fans
Official site | New Seat Ibiza