The Scorpionship España is born, the community for Abarth fans

There are certain car, motorcycle, phone or video game console brands and/or models, to name a few examples, that generate loyal followers across much of the planet. Followers who do practically everything possible to obtain that product or a product from that brand they so desire. A very clear example may be the “fever” for Apple.

Whether due to a long history or having caused a revolution at some point in time, the fact is that these kinds of passions are difficult for many to understand. In our field, that of cars, brands such as Ferrari or Pagani and models such as the Mustang or the Mazda MX-5 spark the madness of many enthusiasts of the four wheels. These fans can know the history of the brand or product in question better than even important company employees.

The fact is that all these passions usually come from something hard to explain to someone who does not feel that way. Something that sets it apart from the rest. Sensations, I think, is the most fitting word. In the case of cars, it can be due to the sensations it gives the person driving it (MX-5) or because of what it represents, like the legendary Mustang. And no, the fastest car is not the one that conveys the most sensations.

One of those brands we are talking about is Abarth. And we say brand rather than a specific model because all (or most) of its models have been conceived with the aim of putting a smile on the face of, in this case, the person driving them. They are cars derived from Fiat, with a sportier look and superior, fun dynamics. Moreover, they are relatively affordable and many customers can have access to them.

That is why “The Scorpionship” was born. An official brand community dedicated to customers and enthusiasts of Abarth. It was launched just a few months ago, during the Geneva Motor Show, starting to operate in countries such as Italy, the United Kingdom, Germany, Switzerland and France, to which Spain is now joining.

To join The Scorpionship España, all you need to do is visit its website and complete a registration form. From that moment on, the user will be able to enjoy benefits such as access to brand news, events and accessories. They will also get discounts for the Abarth online store and when buying Mopar kits and accessories.

The first major event organised by this new community will take place this summer, where users will be able to drive their own cars on a circuit, receiving driving courses and enjoying demonstrations by specialists.

Source | Abarth