Travelling in style, with no fear of rough terrain and with the decor of a hotel: that's the Jeep RoadM8

Travelling is always a pleasure, and some people also think about comfort when they do it, even when it means travelling over difficult terrain that calls for a type of vehicle that goes beyond the ordinary. Jeep knows this very well and has spent many years building vehicles that take on any kind of terrain. Nearly impossible terrain is its speciality, and it is ready to offer any adventure to its drivers and passengers. And all of this without them giving up comfort.

The RoadM8 concept car aims to offer exactly that: an off-road vehicle ready to face any terrain, yet with the comfort needed to arrive well rested. The model is based on the Jeep Wrangler JK, but also on the Super 8 hotel chain, which has around 1,800 hotels in North America and has joined forces with the American manufacturer to create this exclusive model, which will be presented at the New York Show.

The exterior is designed to catch the eye, with a yellow and black livery, accented with red on the front bumper, the wheels and the grille. The Wrangler has improved its look and features with auxiliary lights on the roof and a roof rack that can carry an auxiliary trunk to gain extra space.

But the most important thing is that the interior décor is based on the renovation the hotel chain has undergone, which has been carried over to the model. The seat upholstery is based on the bed linen used in the hotels, while in many places inside you can see wood finishes that elevate the status of the SUV.

Furthermore, so that users are really comfortable, as in one of these hotel rooms, a small fridge and a coffee maker have been installed, so that they have at their disposal elements that recall the hotel room. On the back of the front seats a Samsung tablet has been installed, which in the images displays artwork very similar to what can be seen on the walls of the hotel rooms.

Being a version of the Jeep Wrangler JK, it uses the engine fitted to the model, a 3.6-litre V6 that delivers 285 CV and a maximum torque of 352 Nm, transmitting all that power to the four wheels. It is certainly a highly original way to present the renovation of a hotel chain and, as you can see in the image gallery that accompanies the article, they have nailed it, haven’t they?

Technical specifications of this car

Off-RoadJeep Wrangler2 versions · from 87,750 €