Afeela arrives, the brand that brings Honda together with Sony to launch electric cars

Victor Alós Yus @sepelaci 5 January 2023 1 min.

At the CES in Las Vegas, the Afeela brand was presented, formed by the union of Honda and Sony, which unveiled its first project: an electric car.

Back in mid-year we learned that Honda and Sony, two of the main Japanese companies, were joining forces to create a company that would work on the development and launch of new electric car models. Taking advantage of the CES in Las Vegas, the resulting company has revealed some details about the new electric model born from this new venture.

The company is called Sony Honda Mobility, but it will operate under the Afeela brand. The first model was presented at the technology event and shows what will be the first production model of the new brand. We can see that this car is a more refined and evolved version of the Sony Vision S, so it has a better chance of reaching production in a few months.

The design is quite simple and basic. That said, this is no excuse for not having some detail that makes it original. For example, the curved front has slim headlights and a screen behind the logo. This can be used to display information or messages to other vehicles or pedestrians.

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There is no information about its powertrain or the battery pack this car will have. What is known, however, is that it will feature fairly advanced autonomous driving capabilities. These will come from a set of 45 sensors and cameras spread around the outside of the car.

Inside, Sony is expected to use its wide range of technologies, which will enhance the driving experience. The cabin features a very high-tech dashboard, with no physical controls. It has several screens distributed across it: the instrument display, the multimedia screen, and two screens that show the feeds from the digital rear-view mirrors.

They have also added two screens for the rear seats. There, passengers will be able to enjoy audiovisual content and even PlayStation 5 games, something that couldn’t be missing with Sony in the equation. Among the partners, we find Qualcomm, which will supply the chips, and Epic Games, which will handle the graphical interface of the onboard system.

The model is expected to reach the market during 2025, although international distribution would be delayed until 2026.

https://youtube.com/watch?v=eyCi4CA8GTg&si=EnSIkaIECMiOmarE

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