Ateca boosts SEAT's sales in 2016

SEAT has been increasing its sales for four consecutive years. The company closed 2016 with 410,200 vehicles delivered, 2.6% more than in 2015. In Western Europe, its main market, it reached 319,900 units, growing significantly in Austria (+12.9%), Portugal (+17%) and Sweden (+31.3%).

The new Ateca has driven SEAT’s deliveries. The company’s first SUV reached dealerships in July and is already the third pillar of the brand with 24,200 units sold. Thanks to its successful launch, SEAT’s deliveries rose 5.3% in the second half of 2016.

In Germany it sold 90,000 units and in Spain 77,200 unitsIn addition to the Ateca’s results, there is the growth of the Alhambra and the León. Both models closed 2016 with their highest sales figures in history. The MPV grew 13.6%, reaching 30,700 units. The compact, meanwhile, became the brand’s best-selling model. The SEAT León recorded its best sales result since its debut in 1999 with 165,000 vehicles delivered, 3.0% more than in 2015.

SEAT’s president, Luca de Meo, has expressed great satisfaction with these results. “The product offensive has only just begun and, once again, we have achieved a positive result. The launch of the Ateca allows us to be optimistic about the future: it is already the brand’s third pillar and from this year onward its contribution to sales will be much more notable. With the renewal of the León, the fifth generation of the Ibiza and the new Arona, we have set ourselves the goal of taking a step forward in our sales volume. 2017 is going to be a very special year for SEAT”.

Source | Newspress