Go in search of the Audi Q3 Qnicorn: the solution for those who are scared on Halloween

The Audi Q3, dressed up as a unicorn, has not only received the corresponding props but has also been christened Qnicorn

For those of us who suffer through Halloween night as one of the worst of the year, thinking about comforting and emotional images can help us enjoy more pleasant dreams than the ones we might induce if we keep dwelling on the toothless pumpkins, skulls and little devils we will have to avert our eyes from tonight.

But there is a difference between focusing the mind on images softer than all those grotesque and frightening scenes that usually appear on the night of 31 October to 1 November, which, by the way, is the night with the most fatal pedestrian accidents in the United States, and wanting to dream of cars transformed into pompous pseudo-mythological inventions.

And that is exactly what has happened to a poor unit of the Audi Q3, an SUV that, in collaboration with the creative agency Gentleman Scholar, has been transformed into a sort of automotive unicorn and has been christened with the no less surprising and ingenious name of Qnicorn.

With the twisted, shining golden horn, the signature of unicorns, mounted on top of the windscreen and covered in a livery made of pearl white vinyl that produces a rainbow effect when exposed to light, the Qnicorn aims to bring a friendly note to this night before All Saints’ Day.

At the other end of the spectrum from the most spine-chilling costumes, Audi’s US division has decided that, to offset the fear, there is no better remedy than offering pills of sweetness, and for their distribution one of the range’s star models could be used, a way of hinting that the Audi Q3 is the unicorn of SUVs.

From Audi Q3 to Audi Q3 Qnicorn

The compact SUV Audi A3 has wanted to be a kind of burst of happiness and rainbow-coloured luminous rays that brings light to the days leading up to one of the most sinister nights of the year, and since yesterday, the 30th, the Qnicorn has been touring the Washington D.C. area, the nation’s capital.

Among other stops, this rolling Audi unicorn stopped at the Great Falls children’s hospital, where it wanted to bring joy to the patients of the health centre.

But where the Audi Q3 Qnicorn has really “made waves” is on social media. From Audi’s Twitter, Facebook and Instagram profiles, the impact of this SUV, half car, half… science fiction creature? has broken records for reach and engagement

Next stop for the #Qnicorn, bringing some magic to Inova Children’s Hospital! #QnicornTour #Unicorn #ThatQ3life @InovaHealth pic.twitter.com/JJIds6D5b2

— Audi News (@AudiNews) October 29, 2019

On Instagram alone, the photography-based network, it has reached nearly 253,000 “likes” and is inspiring some “witches” to swap their costumes for a unicorn one.

Now we will see what its impact will be among zombies, vampires, mummies and other characters who take to the streets on Halloween night in search of treats or tricks.

Technical specifications of this car

CrossoverAudi Q344 versions · from 46,620 €