Honda presents its new WR-V, but reserves it for South America

Sometimes brands centre the launch of one of their models on a specific market, and although it may seem a very attractive vehicle for every country, many of them are left unable to enjoy it. Honda seems to think its new WR-V is only suitable for the South American market, and that is where it has focused the launch of this model. The Japanese manufacturer is going to present this small SUV in Brazil, and it will be only for the countries on that continent.

What we see, however, is a sketch of the model, so we will not yet have the chance to see what it actually looks like. We can see it has a front end with very defined features, a grille that makes a powerful impression, and headlights that give it an attractive look. And that is as far as I can go, because no further details have been given about its technological equipment or the engines that will take it onto American roads.

A more affordable alternative to SUVs

This small SUV wants to be an alternative to other models for the South American market. The model sits in the B-segment, which in other markets is occupied by the Nissan Juke and the Renault Captur, although its most logical rival would apparently be the Dacia Duster. So the model will be positioned below the Honda HR-V, which could be considered Honda’s standard-bearer in this segment, so this could be the main argument for positioning the new model in emerging countries, offering a cheaper and more accessible alternative to potential buyers.

That said, the model seems attractive enough to reach Europe, where we already have a similar SUV, such as the Duster mentioned above. It will be built on the platform of the city car Jazz, so it is clear this is a car designed to look rugged in the city, although it will also be present on off-road terrain, though of course it will be quite limited on those routes.

It will be mid-November when we get to see the car in person, along with the specifications, so we may well be pleasantly surprised that it could reach our market without further issues. For now, patience, and enjoy the image we have of the model.

Via | Autoexpress