Hyundai joins the Marvel heroes until 2017

Cars and cinema are an inseparable pair, as we have seen on many occasions. But so are cars and television, since in many series we also see vehicles driven by the protagonists. We don’t seem to pay much attention, but in reality we end up identifying them without any trouble. These are the workings of product placement, that is, placing the product to be sold in the setting of a series or film.

The products of Marvel in the cinema are so powerful that quite a few brands want to be present in the adventures of its heroes. In the recent Captain America: Civil War we saw several models of Audi appear in various scenes, and now we have confirmed that Hyudani is also in the series that Marvel produces together with the streaming website Netflix.

The agreement signed by Hyundai and Netflix allows the cars of the Korean brand to appear in the two series broadcast so far, Daredevil and Jessica Jones, but also to be present in the two upcoming ones that are in the filming phase, Luke Cage and Iron Fist. It will run until the end of 2017, so the cars that appear in the series that brings together all the urban heroes of the franchise, The Defenders, will also be Hyundai.

Among the models that have appeared so far, the Hyundai Sonata Hyubrid could be enjoyed in the Daredevil series, where the saloon Genesis was also seen. This second one has also played a relevant role in Jessica Jones and will also be important in Luke Cage, the series that will arrive during the month of September.

For Hyundai, this kind of action is important, since they consider, very wisely, that the public has stopped watching television in the traditional way and it is necessary to confront advertising in a different way. The presence of its vehicles in these series will allow them to be more visible for longer and in a product that will remain active for a long time.

Via | Carscoops