International explorers and adventurers in the Discovery Sport spot from Land Rover

If there is one thing we associate with a Land Rover it is adventure. So to present the new Land Rover Discovery Sport, there are no better champions than some of the greatest and most daring adventurers in the natural world. But the story would not be complete without one of the greatest adventures for humankind: the conquest of space.

So, in addition to great adventurers from the natural world and the wildest places on Earth, we have enlisted one of the world’s most audacious entrepreneurs: the owner of Virgin Galactic, Richard Branson, whose plans include making one of the first tourist trips into space.

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Besides this entrepreneur, a daredevil and driving force behind tourist trips beyond Earth’s atmosphere, several adventurers have travelled the world in search of adventure, living through the most extreme conditions to achieve their goals.

One of them is the well-known British explorer Sir Ranulph Fiennes, who has crossed very difficult terrain, where the Discovery Sport would have come in very handy. Another participant in this launch campaign is Virginia McKenna, founder of the environmental organisation Born Free Foundation. Both have taken part thanks to the collaboration between Land Rover and Virgin Galactic, in a campaign that brings together the philosophies of adventure, technological innovation and respect for nature shared by both companies.

With this TV spot we travel to some of the places these adventurers and nature lovers have explored, reaching, at the end of the spot, the ultimate adventure: discovering space. This is a preview, as everyone invites you to watch the advert, which will premiere on 3 September and which, they say, will surprise us.

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