Jeep joins the promotion of Jurassic World Dominion with a television spot

Victor Alós Yus    @sepelaci    2 June 2022     2 min.
Jeep joins the promotion of Jurassic World Dominion with a television spot

The presence of several Jeep vehicles in the Jurassic Park and Jurassic World saga has led to a collaboration between both brands to create this spot.

Jeep Jurassic World Dominion (2)

The campaigns of major car brands to promote the most popular films on the international billboard tend to attract quite a lot of attention. Only recently we had the chance to see the campaign that joined Volkswagen with the Obi-Wan Kenobi series from Disney +. Now, it is the turn of Jeep, which joins the promotional campaign for the new instalment of the cloned dinosaur saga Jurassic World Dominion.

In the original film several Ford Explorer appear, but the ones with the most screen time and that star in several scenes are two Jeep Wrangler. So it is quite logical that Jeep joins the franchise and takes part in the promotion. In fact, Jeep vehicles are ideal for moving through that jungle world where threats come from the dinosaurs, which are the true protagonists.

Jeep Jurassic World Dominion (4)

In this commercial you can see several Jeep models and a user who has a quite shocking experience when he finds a baby dinosaur in the garden of his house. The piece is called Jeep x Jurassic and shows us how the protagonist goes through daily life with his new pet, which grows while they go on excursions in his Jeep Wrangler 4xe.

All of this, accompanied by the wonderful soundtrack of the saga, composed by John Williams. The ending does not go well for the long-suffering kid who accompanies the dinosaur, but luckily, it is all a dream. The commercial shows an American residential neighbourhood, where several models of the brand are parked, a symbol of adventure and comfort.

Special passes for Jeep Wave users

Jeep already collaborated with the film saga in the previous instalment. Now, in addition, it offers Jeep Wave users the possibility to attend several screenings that will take place outdoors in several American cities. These passes will be only for members of the Wave programme, who will be able to watch it one day before the worldwide premiere.

https://youtu.be/R968vVk4ONA

Technical specifications of this car


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