Keep an eye out for the latest from Hyundai: the new Kona, unveiled through a hologram

Hyundai, one of the leading brands in the automotive industry, has taken another step into the future with the launch of its most anticipated model of the year, the new Hyundai KONA. This new version of the iconic vehicle not only represents an evolution in the automotive world, but also embodies the brand’s adaptation to modern times with innovative technological features and a futuristic, distinctive design.

With the aim of boosting the launch of its new model and showing the community the latest advances in technology and design it is developing, the brand sought to generate unmatched visibility for its latest launch. Hyundai surprised the public by presenting the New KONA at an event where the model could be seen through a 3D hologram, without the need for glasses or any additional material, at the prestigious “Westfield La Maquinista” shopping centre in Barcelona, establishing itself as the first brand in its sector in Spain to implement this revolutionary technology.

The 3D holographic experience, developed in collaboration with Ingage Media, is an extraordinary innovation that requires no traditional screens or glasses. This technology, known as Hypergram, offers an immersive product experience and unparalleled interactivity. The collaboration between Hyundai and Ingage Media represents the intersection of advanced technology and innovation, spectacularly highlighting the features of the New KONA and immersing attendees in a new and engaging experience.

The holographic event, which was open to the public from 24 July to 3 August, drew the attention of thousands of people eager to discover the latest creation from Hyundai. The agency Innocean Spain, the brand’s agency, was the responsible party and the creative mind behind all the creativity that lies within this spectacular experience.

Hyundai’s focus on the constant search for solutions, technologies and designs that benefit the development of society is evident through this impressive activation. The company has focused not only on the vehicle’s design and performance, but also on providing mobility solutions that adapt to people’s changing needs, as demonstrated by each of its innovations.

145 hp hybrid powertrain

Focusing on the technical specifications of the Hyundai Kona, this new version features hybrid technology and a powerful 101 CV combustion engine, combined with a 32 kW electric motor, which adds the equivalent of 44 CV. This combination of motors is powered by a 1.52 kWh battery, achieving very efficient consumption of just 4.5 litres per 100 kilometres driven.

The Hyundai Kona hybrid offer is attractive in both performance and price, with a starting price of 32,040 euros. However, to celebrate its launch, Hyundai has decided to offer a special discount of 3,300 euros, allowing buyers to purchase a unit of this innovative vehicle for just 28,740 euros.

Technical specifications of this car

CrossoverHyundai Kona18 versions · from 30,190 €