Lamborghini shows how a supercar should be promoted

Having a model as unique as the Lamborghini Aventador LP700-4 in the lineup must be something wonderful and more than enough to show off wherever you go, but when it comes to promoting it, how would you do it? A static video? A video that lets all of its potential shine through? Do you hold something back or show everything?…

Well, perhaps Lamborghini is an example of how a supercar with these characteristics should be promoted, this time opting for a much more eye-catching video, quite the opposite of what Pagani presented to show off the aesthetic peculiarities and potential of the Huayra.

Without further ado, here are two minutes of promotional video where you can watch the Aventador face, head to head, an apocalyptic situation in which it will fight, of all things, to keep its tyres on the ground and not fall into the depths. Turn up the volume and enjoy the images.

Source | carscoop