Lancia and PhotoShop, combined to show the new Flavia

It’s great that the Fiat Group has teamed up with Chrysler in search of new solutions that will convince both brands. Among these solutions is the withdrawal of the American brand as such from Europe so that its vehicles can be sold under the Lancia badge, a very useful method so that a brand does not disappear and so that both brands get something out of it.

Well then, up to this point everything was more or less what we knew and without much fuss, but now, the fact that the Chrysler 200 and 300 would be sold under the respective Lancia Flavia and Thema names. However, if you want to start selling a car, please take attractive photos that catch the eye; don’t show us a PhotoShop and that’s it, we’ve got out of the jam.

Precisely this is in honor of Lancia, especially in the header photo of this post, where you can see perfectly how the marketing managers’ only work over these last few months has been basically learning to use PhotoShop in order to change the front grilles in a very original way.

In the header photo, according to its managers, they have tried to reveal the most important signs that show we are looking at a copy, and these really are the most important ones, since if you look a little closer there are many more, evidence indicating that whoever made this photo only bothered to change the background and some other minor details.

Among the proposed changes, marked with red circles, we can see, for example, the same reflections on the trim above the fog light as well as the rest of the reflections spread across the bodywork. On the other hand we have the wheels, which are not only the same but also in the same position. And perhaps even more evident, we find the mirrors, with the same tilt in both photos as well as the same height relative to the headrests.

Via | carscoop