M-Town, the city that all fans of BMW M dream of becoming reality one day

“M-Town is the environment where too much is just right.” A place very different from others, where you can experience everyday situations in a very special way and manner. M-Town is the new meeting point created by BMW to “host” its global community of fans, its most extreme models, the creations of the M division, and all those enthusiasts and lovers of speed, power and the smell of burning rubber.

It is not a physical space. M-Town is not a real city, but it is a virtual one. M-Town is the new social and digital communication platform created specifically to host fans and enthusiasts of BMW M around the world. Through the platform, any car enthusiast from anywhere in the world can register as a new “citizen” or resident of this platform and create their own individual digital BMW M Pass.

https://www.youtube.com/watch?v=WIRcSdOBIYM

M-Town is a virtual space where fans of BMW M can openly share their experiences with all enthusiasts of high-performance vehicles without any kind of limitation. In M-Town they will also find videos from the brand as well as from other followers who, like them, have already visited the virtual city, along with numerous exclusive surprises reserved especially for the users of this community.

According to Peter Quintus, Vice President of Sales and Marketing at BMW GmbH, “M-Town represents an attitude towards life that BMW M has always championed: maximum enthusiasm, maximum performance and the courage to be unconventional.” For Lothar Schupet, Director of Global Sales and Marketing at BMW, “M-Town gives this enthusiasm a creative space for individual storytelling. In this way we increase the brand identification of our loyal community and, at the same time, provide a source of inspiration for new target groups.”

One of the things visitors to M-Town will find in this virtual city are the videos made by Micky Sülzer, which show “sequences that transform everyday urban settings, from cinema to church, into very special places, with punchlines that speak to all car enthusiasts.”

These are inspiring videos that serve as a source of ideas for visitors to tell their own stories and experiences individually on the platform, and even upload their own videos and images to share with others. All of this will form the basis of the platform, “which will grow through the creative participation of the citizens who enter M-Town.”

https://www.youtube.com/watch?v=t6809HZHXVU